Discover Frae Everyday Goods a Local Destination for Sustainable Living
Shopping for sustainable products can feel like a daunting journey through endless aisles, with rows of choices that often fall short on quality, ethics, or environmental impact. That’s why Frae Everyday Goods, a thoughtfully curated marketplace, is here to change the game for those who want more for themselves and their planet.
Frae Everyday Goods isn’t just a store; it’s a community-driven hub for people looking to live with a little more care. Located on the Westend of Billings, Frae is designed to be a peaceful oasis, with shelves stocked not only for convenience but with items you can feel truly good about. From eco-friendly toothpaste tabs to refillable soaps and locally made shampoo bars, Frae sources items for every part of your daily routine, offering a seamless and purposeful alternative to the big-box experience.
The Beginnings of a Dream
Frae’s journey started in the very place many of us find ourselves: overwhelmed by the rows of everyday items, each one just like the next. Founder Tiffany Miller realized that there must be a better way to fill and source the products that we use for our daily routines, and so the Frae dream was born. “FRAE” means “FROM” in Scottish dialect—a reminder to focus on origins, whether it’s where a product is made or how it impacts the world. Every item at Frae is chosen to ensure a positive social, economic, and environmental footprint. For them, this means never settling and always striving to “know better, do better”—a philosophy echoed by Maya Angelou’s inspiring words.
Building a Community Through Connection and Learning
Frae isn’t only about products; it’s about people and relationships. Each customer who walks through their doors is greeted like an old friend. There’s no rush and no pressure—just an open space to learn, browse, and discover. Many of Frae’s items might be unfamiliar to newcomers, like their popular toothpaste tabs or paper-tubed deodorant. That’s why they prioritize education and offer samples to help shoppers feel comfortable trying something new. Frae even hosts workshops, inviting local makers to share their craft, whether it’s candle-making or soap crafting. It’s a chance for customers to learn directly from artisans—and maybe even inspire someone to start a new passion.
Frae is always evolving by trying to stay relevant and real. Research is at the core of their business, keeping them ahead of trends to offer products that reflect the latest in sustainable living. Every item, from sourcing to sales, undergoes a thorough process: scroll, read, find, fact-check, and analyze. This dedication to quality and transparency has quickly earned them a loyal customer base who appreciates Frae’s commitment to offering only the best.
Looking Forward: Expanding the Frae Vision
Frae’s future is as exciting as its beginnings. Recently awarded the Downtown Billings Pitch Competition prize for their “Frae Collective” concept, they’re expanding to bring their unique offerings to even more neighborhoods. This new venture is just the beginning of Frae’s vision to deepen their impact, connect with more customers, and continue fostering a culture of mindful shopping.
If you’re ready to bring sustainability into your everyday life without the hassle, visit Frae Everyday Goods. It’s more than shopping—it’s choosing better for yourself, your community, and the planet, one thoughtfully selected item at a time.
